Men and women aged 65 and older are needed for participation in an individual interview with a PhD student from the College of Media and Communication. The purpose of the study is to understand about being an older adult in society along with questions pertaining to perceptions of older adults portrayed in advertisements. If interested, participants will be asked to participate in a 60 to 75 minute interview at their convenience. Advertisements featuring older adults will possibly be shown during the interview. Further, you will receive a $25 Wal-Mart gift card regardless of whether or not you answer all questions. Research participation is completely voluntary and confidential. If you know anyone who may be able to participate--please have them contact Mary Liz Brooks at mary.e.brooks@ttu.edu or 325-374-1833 or Dr. Shannon Bichard by phone at 806-834-2312 or by email at shannon.bichard@ttu.edu in order to gain more information. This research is being conducted by Dr. Shannon Bichard, associate professor in the College of Media and Communication, and Mary Liz Brooks, graduate student in the College of Media and Communication. This study is approved by the Human Research Protection Program of Texas Tech University.
